LockerDome has announced its relaunch as Decide, reflecting its growing ambition to develop machine learning technologies that automate decision making in the real world. As a part of this relaunch, Decide is introducing its home-grown, machine learning and decision platform, the Decision Marketplace, to help navigate the tectonic shifts – from the deprecation of third-party cookies to the growing ubiquity of unified, first-price auctions – currently impacting the digital advertising industry. This flagship technology enables the rapid development of machine learning models to render automated, intelligent decisions and optimize outcomes for brands and publishers across the open web without the use of third-party cookies or the crutch of intrusive identity-layer data. "At Decide, we believe that the convergence of three macro trends – the embrace of measured media, the flattening of ad stacks, and the fragmentation of identity – is reshaping the future of advertising on the open web," said Gabe Lozano, co-founder and CEO of Decide. "Successfully navigating these waters is not just dependent on the rapid development and iteration of machine learning models but also on our ability to automate intelligent decisions in the real world. The Decision Marketplace enables us to do just that."